A public interactive art installation depicting a fictional character called 'Bell'.

Client Requirement: Create a space/window display with the New York City inspiration.

The Window Storyboard

Click on the 'button' to view the storyline.

The Overview (BELL)

Site: 25 Childom Road

Project: SC Asset

G1 - F - E

Road Direction

2004

2010

2016

2017

1981

1992

1998

1981

24

28

34

38

6

12

18

6 2020

38 Year

Age

Year of

Condo Completion

Year of

Art Installation

#bell

SC Asset Advertising for 28 Childom

Integrating the art installation with the condo existing campaign

#choosechidlom

^ 28 Chidlom campaign ad moves around the concept of 'choice' with 3 core themes such as choose live, choose love and choose passion. By taking the existing character of a ballerina with the three theme, creating a heart felt fictional story with a character called 'Bell'. This local story emphasizes on life choices, ups & downs, love and families, a journey that Bell settles down at a place which she called 'home', 28 Childom.

Credit: Degree Bangkok

A. Where It Begins

Chidlom, Year 1981. A 5-year old ‘Bell’ was on the way back home from the greatest ballet event of the year. She was looking out the car window, smiling. Her mind was still lingering over the thoughts of her mother’s elegant ballet performance. The very night marks the beginning of a little girl's dream of becoming nothing else but the greatest performer on a stage.

B. The Definition of Dreams

For some, a dream is a series of thoughts and sensations that only will fade away right at the coming of a sunrise. While for some, having a dream is knowing a life they’ve chosen to live. Thoughts are things. Believe in what you think and you will become.

C. A Life's Choice

Bell has a dream. Years after years, her dream has begun to take shape. And with a great portion of determination, Bell's dream has crystallized into a life's choice.

D. Choose Dream

When the world starts to get too small for such a big dream, it is time for you to step out of the small world to face all the challenges. You let your dreams collide with tougher realities. At the end, the only one thing you need to listen to is the deepest whisper in your heart.

E/F/G1. Choose Passion

All the pain in your dreams will disappear in the morning. Although, bringing those dreams to real life is not a bed of roses. Today, Bell chooses her own path despite the thorns she may embrace along the way.

G2. A New Adventure

Nothing is sweeter than the taste of success. On the celebration night of her magnificent show of her dream, Bell realised her choice was brought into the shining light, and with it, along came her new adventure.

H. Choose Love

Love works like a mirror. It shows the exact reflection of what in front of it. Choose love, and love will also choose you. Stay in love, and love will stay with you.