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Hi! I am Shaun Ling. I am a visual and product designer based in Bangkok working on branding, visual identities, product and graphic design.
Client Requirements
To rebrand Dimoca into an international standard brand. Create impactful, unique & creative visual design to showcase fine goods and to expand the range of products.
Create your new age ceremonial tea culture. With over 60 unique blends, Be creative, get experimental. Every of your blend is a new tea language.
^Phileo Tearoom specialises in nitro cold brew tea blends which is suitable for the tropical climate of Bangkok weather.
^At Phileo Tearoom Teabar*, all juice and liquid mixture are stored in glass bottle on the champagne ice bar manner.
1. A mock-up of Phileo Tearoom's menu.
Cold brew Green Tea Base
Grinch Juice*
Green tea, cucumber squash, mint tea & gin w/ cucumber on stick. 180
Gimme The Tea
Green tea, guava, apple juice w/ green apple slice & orange bitter diffusion. 125
Cooler Sibling
Green tea, pineapple, watermelon, orange, lime juice w/ pineapple slice. 125
*This drink contains alcohol, only for 18-years old & above.
Phileo Menu
Phileo's Tea Selections
Heading Phileo spoon: 1 Table spoon = 14.3grams
HOT BREWING METHOD
Servings: 6grams (≈Half table spoon) per 250mℓof hot water. Brewing/ pouring/ rinsing spring water* temperature:
99 Degree 82 Degree 100 Degree 93 Degree 82 Degree
Preparation:
1. Warm your cup/pot to the optimum temperature for consistent brewing.
To do this, pour hot spring water into the cup/pot and swirl it till warm and discard the water.
2. Rinse the tea with hot spring water before brewing.
3. Pour hot spring water into the cup/pot of tea and allow it to brew for 3-5 minutes.
4. Separate the tea matter from the drink and enjoy brewed tea.
Re-steeping tea: Immediately re-steep your tea after your infusion to prevent from degradation. You may steep multiple times depending on the type of tea.
*Quality spring water (pH 7) is the optimal bottled water for tea.
COLD BREW METHOD
Servings: 14.3grams (1 Tablespoon) per 250mℓ of cold water
Preparation:
1. Scoop one tablespoon of tea into an airtight container.
2. Pour cold spring water into the the container.
3. Seal the container and store it in the refrigerator for 6-8 hours.
4. Separate the tea matter from the drink and enjoy brewed tea.
Re-steeping tea:
Immediately re-steep your tea/tisane after your brew to prevent from degradation. Increase the duration of cold brewing by 2 to 4 hours from your previous steeping. You may steep multiple times depending on the type of tea.
For tea blending
WARNING: Please consume tea at a moderate amount. Excessive consumption can lead to some adverse side effects.
For an experience of taste beyond flavour, discover Phileo’s tea and tisane.
www.phileotearoom.com
Create your new age ceremonial tea culture. With over 60 unique blends, Be creative, get experimental. Every
of your blend is a new tea language.
Region
Black Tea &
Botanical Tea
Oolong Tea
Green Tea
White Tea
Tisane
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